Most operators are solving the wrong problem. I find the right one.

International Franchise Operations Strategist · Author · TEDx & Keynote Speaker


The biggest issue in franchise operations isn't what most people think it is.

It's not the food cost percentage. It's not the labor model. It's not the training manual nobody reads.

It's the gap.

The distance between what operators assume is happening in their business and what is actually happening.

And until someone walks in, observes without assumptions, and asks the right questions, every fix is a bandage on the wrong wound.

"The answer is right in front of you — always. The work is to cut what obscures it so that the next decision is the most powerful one, not the one you choose out of habit without stopping to look."

I call it Operational Intelligence: understanding how every part of an operation works together, seeing it all at once, and making the next best decision.

Not the dramatic decision. Not the expensive one. The next best one.

I come to this from an unusual place. Years producing and directing live theater (where a single missed cue changes everything) taught me something most business training never will: you don't make a show better by adding more. You make it better by removing what doesn't belong.

What I look for when I walk into a franchise isn't what's broken. It's what's obscured.

I work with franchise brands, operators, and multi-unit owners on the systems, training, and operational culture that determine whether a business runs, or truly operates.

I also speak for franchisors, industry conferences, and leadership groups on what it actually means to think like an operator: on Operational Intelligence, hospitality as a competitive advantage, and the kind of culture that produces consistent results without manufactured accountability.

If something feels off in your business that you can't quite name… what if you could see it clearly?

What becomes possible when you do?


What others are saying

I've witnessed firsthand his exceptional work ethic, problem-solving skills, and unwavering accountability. He consistently impressed me with his ability to not only identify challenges but also to present solutions. No matter the obstacle, he approached it with a proactive mindset and resourcefulness. Davide is an invaluable asset to any team or organization.

M. Pham I Crumbl, Meta

He left such an impact it felt like I had completed an entire college course on customer service and team development. The energy and passion he brings to the table coupled with experience and intelligence is unparalleled. He is incredible at identifying the best ways for people to learn, understanding what needs to be taught, and how. If you are able to have him on your team, even if for a short time you will be incredibly lucky.

J. Mercer | Swig

Davide has paved the path for the Crumbl Franchise Partners in Canada.

I have learned a lot from Davide about asking the right questions, staying curious and challenging the status quo in a healthy and productive way. I would never pass up the opportunity to work with Davide.

S. Nieves | Crust Club, Crumbl


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